Can I create a web-viewer only app?

I have previously created an iPad Newsstand magazine/app, with a web viewer link also embedded into our website for non iPad users.
I have now been tasked with creating a mini interactive mag with a very quick turnaround - so possibly not feasible to get done and pass Apple compliance in the deadline given. Is it possible to create a web viewer only version of the app in the first instance, without going through Apple process. Enterprise-signed not an option as would require to be hosted on a public website.
From everything I've read so far, I don't think this is possible - but thought I'd put it out there before I give the powers-that-be a definitive "no" :-)
I have enterprise DPS license, and Apple developer and enterprise licenses too
Any input welcome
Many thanks
SK

Hi Neil, photoburst
Thanks for your replies. It might be academic now as timeframes/workload have made this project unfeasible - however, for future reference, can you confirm the method for doing this?
Am I correct in thinking that, once I have created an Adobe ID for the publication, I would go to Application Accounts, omit completion of the Store Settings & Device Viewer sections and just configure the Application Accounts - Content Viewer for Web section - then provide my web programmer with the appropriate web viewer parameter and Account ID?
(I have read http://www.adobe.com/devnet/digitalpublishingsuite/articles/embedded-web-viewer.html)

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