Can I data-merge with different masters?

I have a project that has three different page layouts and the choice of layout is data dependent.
Conceptually what I want is for the 10th field in my data record to tell InDesign which master page to use before merging the data from that record.
Can such a thing be done with the standard data-merge facility?  Is there an affordable (<$100) third-party solution?  Could this be done with a script?

Conceptually what I want is for the 10th field in my data record to tell InDesign which master page to use before merging the data from that record.
Triggering a master using data merge... no, at least not from InDesign only. VDP software such as XMPie (i pick this because I have used the trial version) can do this, BUT it doesn't fulfil the next requirement of being <$100, and I don't think you will find ANY VDP solution for that.
Instead, I would suggest an alternative. Rather than triggering a master page, I would suggest making a frame in the background of the page that uses a data-merge image field, so if you are changing letterheads mid-stream based on the data in the job, this will work. The catch is, there's no way indesign's data merge will trigger this by itself based on the data in the file. Instead, the data would have to include an additional field that reflects the relevant page background, and if using an excel spreadsheet to make the data, would require some creative if/else statements.
So it is possible. It slows down the processing of the file tremendously, and I'm not sure how many records are being merged.
So far as is it scriptable? Yes, most things are scriptable in InDesign. Is someone going to volunteer to prepare such a custom-script for nothing... unlikely.

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