Can I easily match Pantone colors using Illustrator?

Question

Hi all,
I run a small invitation supply company.
Our primary design tool up until now has been Photoshop Elements.
We recently purchased a $6000 printer from Xerox which is the 'gold standard' for graphic arts and Pantone approved.
We also have a pantone color bridge. When I print a color using the hex code, the color looks NOTHING like the pantone swatch.
I contacted Xerox and they told me that because Elements has a very low degree of color management that we will never be able to easily color match our pantone swatches and that they aren't surprised the color is way off.
I suppose I naively figured that spending $6000 on a printer would get us easy and flawless color matching. Xerox says- not so.
They suggested investing in Illustrator and they are convinced that it will be much more likely to get us to the point that we want. Ultimately I want to be able to pick a color from the pantone deck, enter the code, and feel confident that the print will come out 100% the corresponding color.
Am I living a pipe dream?
I would like some feedback before proceeding.
On top of the financial investment, obviously there is a lot of time that my partner and I will have to spend learning Illustrator.
Any input would be great.
Thanks,
Aaron

Answer 1

Am I living a pipe dream?
Yes.
More precisely, you are just failing to understand the fundamental difference between spot color and process color.
I want to be able to pick a color from the pantone deck, enter the code, and feel confident that the print will come out 100% the corresponding color.
Not gonna happen, even if you do all the tedious color management setup you can.
The above assumes you are, in fact, talking about matching Pantone spot colors. (Pantone does not just publish spot color swatches, but that is the usual sense in which beginners refer to Pantone.)
A spot color is, by definition, an actual, physical, single ink which is loaded into a press. The only way to achieve your 100% pipedream is to load that actual, physical, single ink into your $6000 printer.
But that's how a printing press works, not how your $6000 printer works. It works by printing four "primary colors" of inks and then arranging tiny dots of them in proximity to each other in order to "trick" the eye into seeing them as a mixture of colors on the page in proportions which try to approximate the spot color as best it can.
But physical inks are simply not accurate enough to actually do that. There are many, many spot colors which simply cannot be replicated by mixing arrays of primary colors of inks. That's what all this "gamut" talk is about. That's one reason why spot color inks exist.
The Pantone spot color matching system is a means by which to consistently communicate proportional mixtures of actual, real, physical inks of known specific colors. All anyone (including Pantone) can do with the CMYK inks (or dyes) in a desktop printer is try to recommend percentages of those CMYK inks to best approximate a match to an actual, physical spot color ink.
It gets worse. Your monitor cannot actually match a spot color ink swatch, either. Your monitor glows. Ink doesn't. Even on tediously calibrated systems, there is more to perceived "color" than just numerical values of CMYK or RGB or HSL or Lab. There is chroma. There is reflectance. There is opacity. There is grain.
Then there's the whole matter of the incredibly context-sensitive adaptabability of human vision.
So if you are selling the output of your $6000 printer as the final product, you should not use Pantone spot color swatches as any kind of contract color specification, because your printer cannot actually print spot color inks. If you're doing color-critical work that the customer will refuse when specified colors don't match, you and your customer must specify colors which your device can actually produce.
JET