Can I purchase from the Mac App store for another user as a gift?

Greeting Mac community. Since most of the software for Mac is now purchased online like Pages, Keynote ans Numbers, I was wondering how can I purchase those softwares listed below as a gift for another Mac user for her Ipad?

Send her a gift card: http://store.apple.com/us/personalize/itunes
It can be used for App Store and iTunes Store purchases.
Technically you cannot "give" apps, since technically, you cannot "own" them to begin with.

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