Can I sell events via Adobe Business Catalyst's eCommerce system?

I'm new to Adobe BC and am exploring it as an option for a client who needs a CRM + eCommerce solution. They have two types of products: subscribtions to classes/events and tangible goods.
The Adobe BC events module seems somewhat limited. To the external observer, it seems that users must subscribe to your event using a form.
Is there a way to sell an event subscribtion using the eCommerce system? i.e.- the information that the user populates in the checkout would feed right into the event subscribtion.
Or would I need to jerry-rig it, forcing the lead to buy the "product" and then get an invitation to the event where they need to fill their information again to subscribe?
I can code, but it's my understanding that that won't help me very much until the whole fluid markup thing is rolled out.

The reason I assumed an invitation was necessary is because this support doc mentions one: http://helpx.adobe.com/business-catalyst/partner/add-event.html
"When a visitor clicks the event invitation link, a form lets them sign up for the event."
But I don't just want them to sign up, I want them to buy the event ticket first. So I assumed that the product would have to be the invitation link itself.

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