Can I swap an iTunes gift card for an Apple Store gift card? (Both digital versions)

Hello.
Wondering if anyone can help/advise.
I bought an iTunes £50 voucher online as a present for my sister, thinking she could redeem the value towards buying an iPad.
I opted for the code to be emailed on the day of her birthday, which is today.
However, I've just learned that I should have bought an Apple Store gift card... How confusing.
Will Apple likely be able to transfer the balance across? And if so, how do I do it?
Any help would be greatly appreciated.
Cheers,
Steve

Contact iTunes Customer Service and request assistance
Use this Link > Apple Support iTunes Store Contact

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I understand that this is the iTunes Store forum and I apologize in advance for posting here. For lack of an Apple Store forum I am kind of forced to post here.
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