Can I use the same icloud username and password for multiple phones?

I have 6 iphones and wanted to use Apple Configurator to install the same apps on all 6 phones.  Some of the apps though, also require further installation by email.  Can I use the same iCloud username and password for all 6 phones to download the apps and also to configure email or do I need to create 6 different Apple IDs?

If different people will be using these phones, you might be better off using the same Apple ID for the iTunes content...apps, music, etc. on each of these devices, but create different ID's for iCloud on each device. You can use one ID for the iTunes/App store, & a different ID for iCloud. That way, messages, notes, contacts, calendars, etc will be kept separate on each device.

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