Can only purchase and not Rent certain Movies????

Hi,
I'm a little confused after this new set up of purchasing is available now. I just went into Top Movies and now there is only a "Preview" and "Purchase" option and no rental option on such releases like "Cloverfield"....... but I only noticed this on certain releases .
Can someone explain why you could purchase it but not be able to rent only??
Thanks
Raff

The announcement was Day 1 Purchase availability, not day 1 rental ability. Not much has changed for those that only rent.
Before this Day 1 availability news, you would only get movies show up when the studio let Apple put it up and then the studio also decides if for purchase only or rental as well.
The studios decides when to release for rental as they want to get as much money from DVD release first.
The recent news just means you can purchase movies now on the same day as DVD release. However with that said, some studios said they will also release for rental day 1, other still reserve the right to hold off on that.

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