Can Sky use the Freeview logo like that?

Surprised this hasn't come up already.  Now that we have Sky Sports the first thing I noticed was that Sky have added an extra logo next to the Sky Sports 1/2 logo in the top right on the digital terrestrial transmission.  The logo is the same shape as the Freeview logo which suggests this is being done to ensure no pubs, etc are using the BT/TopUp version of Sky Sports as I believe BT/TopUp aren't allowed to sell to commercial premises.  Now, I thought Sky had already taken care of this with the 'pint glass' logo on the Pub versions of Sky Sports on digital satellite which means there shouldn't be any need for this extra logo which is permanently on, even during the commercials which of course could result in screen burn, etc.
So, a few questions really:
As the 'shape' is that of the Freeview logo, are they actually allowed to use it?
Who asked for it to be there, BT or Sky?
Can it be changed / removed / moved?
Why does it need to be there at all?
---Remember to mark as 'solved' and give stars when you like a post---

Additional information.   Can this be right?
I spoke to Apple support who said that the settings for podcast syncing in iTunes are no longer being used since Apple moved to their Podcast app. 
This may explain why I see all 45 podcasts on my iphone when I only have 15 of them set to sync.
She also said that I would need to manually sync listened/unlistened podcasts between my Mac and my mobile devices since podcasts were no longer being synced from iTunes.
Can anyone verify?

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