Can someone tell me why the Iphone 5s 64gb is in the US $399 which is equivalent of £250 yet to buy it in the UK costs £709!!!!!

can someone tell me why the Iphone 5s 64gb is in the US $399 which is equivalent of £250 yet to buy it in the UK costs £709!!!!!

You're looking at the SUBSIDIZED price of the iPhone in the US that carriers offer by having the purchaser enter into a 2 year contract. 

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