Can't play movie in iTunes

Hi,
I am experiencing the following problems regarding playback of movies I purchase through the iTunes Store.
1) Most often I make the purchase from my iPad, the movie is then downloaded to my iPad and to my Mac Mini next time I run iTunes after the purchase. The movie can be viewed on the iPad, and (through the iTunes Home Sharing) via my AppleTV.
However - the movie cannot be played in iTunes on my Mac Mini. The error (translated from Norwegian) states "This movie requires QuickTime not supported by this version of iTunes."
2) Just the other day I made a movie purchase directly from my Mac Mini. After the download has completed, I get the same message as mentioned earlier. But I also cannot copy the movie over to my iPad, with iTunes giving me this message (again translated from Norwegian): "<the movie name> was not copied to the iPad <name of iPad> because it cannot be played on the iPad unit".
This movie too, can be viewed via my AppleTV (Home Sharing).
I have tried converting the movie via Advanced > Create iPad or AppleTV version, but this option fails simply with this message (from Norwegian): "There was an error converting the file <movie name>. There was an unknown error (-4)."
The Mac Mini is running all available updates of OSX (10.8.2), iTunes (10.7 (21) 64 bit) and QuickTime (10.2 (603.6).
My iPad and AppleTV are also updated with the latest available versions.
Does anyone know how I can watch the movies I purchase?
I am using the Norwegian edition of the iTunes Store.
Sincerely,
Robert

"This movie requires QuickTime, which is not supported by this version of iTunes" - https://discussions.apple.com/thread/3832288 - switch iTunes to 32 bit mode.
iTunes 10.4 for Mac: Older media files may require iTunes to reopen in 32-bit mode - http://support.apple.com/kb/TS3771 - "iTunes 10.4 or later on OS X Lion opens by default in 64-bit mode. However, some older media files in your iTunes library may still rely on QuickTime to play, and QuickTime only runs in 32-bit mode. In order to play media that encounters this issue, you will need to open iTunes in 32-bit mode first."

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