Cannot play purchased movie on Apple TV

Having issues watching one particular show that I purchased recently on Apple TV 3rd generation. I have watched it a number of times, but then a week ago i keep getting this message whenever I try to play it, "iTunes currently unavailable please try again later". All other purchases work fine and I'm able to connect and watch them fine. However, whenever I choose to watch that particular show it gives me that message. I've tried updating to latest version and resetting everything. Not sure what's going on. Suggestions?

Sounds like an Apple server issue to me.
Query it with iTunes store support via:
https://expresslane.apple.com
Explain you cannot play items you've prurchased.
Also send feedback to:
http://www.apple.com/feedback/appletv.html
A thread below mentions someone having similar issues, and that if they searched for the item again it would let them play via the search menu.
AC

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