Carry cases for the 11" MacBook Air and new 12" MacBook IN-STORE

Question

i came in-store today to look at the new MacBooks (which the store did not have) so I started to ask questions about what accessories the store was going to be stocking for it.  They didn't have any of the new USB-C accessories either and when I asked about cases, the employee became noticeably uncomfortable. Come to find out, it's because the stores don't really carry ANY cases for the smaller MacBooks in-store except a Thule bumper case. The employee began showing me Surface and Chromebook cases and a lot of them didn't look all that great. Interesting enough, I jumped online tonight, navigated over to BestBuy.com > Computers > Laptops > All Laptops and sorted them by "Best Selling."  The 11.6" MacBook Air came up within the top 45 results and the other 11.6" MacBook model, the top 60 results. So you have two 11" Apple MacBook Pros that, by your own admission, BOTH rank within the top 60 in regards to sales and you carry a whopping 1 case that is actually for them. I point that out because while you can use a Surface Case for an Air, most don't have pockets to accommodate a MagSafe adapter, for example, because the charger for the Surface is much smaller.  You're now (with the new MacBooks) adding TWELVE new sub 13-inch laptops to your inventory which would officially mean you have 14 notebooks with a screen smaller than 13" inches, 6 notebooks with a screen 13" inches and 2 notebooks with a 15" screen. 90% of your in-store case inventory are for 13" MacBooks, 9% are for 15" and 1% (being very modest here) are for the 11.6."  Now, I was not a math major, but I was a marketing and management minor and I can tell you that I see a huge problem with this picture that is begging to be solved. This problem only becomes more compounded when you consider that May-September, laptops take center stage in electronics/office stores for sales as students began to shop for laptops for back-to-school.

Answer 1

Here are a few nice-looking 11" and 12" sleeves that I found online that I believe would be an asset to your inventory.  The Decoded MacBook Air Slim Cover - $99.99 MSRPBlack Python MacBook Leather Cover - $149.99 MSRPHampshire Laptop Sleeve - $72 MSRP I saved the best for last:MacBook Laptop SleeveCase - $45 to $75 MSRPThere's a pouch that attaches to the sleeve. At first glance it looks like part of the "case" but it's actually an add-on that converts a basic sleeve into a case with extra room for accessories (see below for sleeve without this pouch).Available trims for this sleeve/case.Sleeve with flap and without the shoulder strap or pouch add-on.