Choosing a Video Format - Importing using an Analogue/FIrewire Converter

I am importing video using a Canopus ADVC110 analogue video converter, and am not sure what the best format to import is. None of the documentation on either iMovie (or Final Cut for that matter) has mentioned what the precise differences are between all of the offered formats. Obviously HD doesn't apply here - but what would be the difference or advantage/disadvantage of importing in say DV-NTSC as opposed to MPEG-4 for example? Is there a reason why I would use one setting over another in this case? Any info would be appreciated.

I am importing video using a Canopus ADVC110 analogue video converter, and am not sure what the best format to import is.
The Canopus ADVC110 converts your analog input to DV which can be captured directly to any Apple editor and is a dedicated video editing format. Its primary disadvantage is that the captured files are generally much larger than MPEG-4 or H.264 files. The primary disadvantage to use of MPEG-4 would be having to convert already compatible files to the MPEG-4 compression format and the attendant potential for a loss in quality depending on the data rate/settings used for the re-compression.

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