'Cinemagraphs' for full page ads in iPad, best approach?

Hi, folks
I would like to know your opinion about the best strategy to prepare full page ads with short animations, the style what is nowadays known as 'cinemagraphs' (here you have some examples), just with some texts place over them. I know that animated gifs are not supported in DPS but my doubt is:
1. Open the source video / gif in Photoshop, separate the needed pics and then prepare a short slideshow in InDesign (simple but... very limited?)
2. Open the source video / gif in Photoshop, separate the needed pics and then prepare a short slideshow in Edge.
3. Open the source video / gif in After Effects, make a very short video and then place that in InDesign so that it plays automatically.
I feel the third way would be the easiest and most effective, specially for people outside the Adobe DPS stuff (ads agencies and the like). But, as usual, I am not sure.
Thanks a lot
Gustavo (Posting from Madrid)

Hi Gustavo,
I would suggest that you use the image sequence overlay.
If you can convert your video/gif into a sequence of frames, you can go into InDesign and create an image sequence.
This is done by dropping in the first frame of your sequence into an empty graphic object. Go to the Folio Overlays panel, select "Image Sequence",
To load in the image sequence, you need to click on the file icon next to "Load Images", and navigate to the folder where you have saved your image sequence. Note that you need to have the images all in one folder, with sequentially numbered titles. (e.g. cinemagraph0000.png cinemagraph0001.png cinemagraph0002.png cinemagraph0003.png …).
Then make sure the settings you select match the ones in the image above:
Turn on "Show First Image Initially"
Turn on "Auto Play"
Turn off "Tap Play/Pause"
Delay: 0 secs
Speed: This depends on the frame rate of your image sequence. If you don't know your frame rate, try starting with 16fps, and test it in the desktop previewer, adjusting it until you get the right frame rate.
Turn on "Loop"
Turn off "Swipe to Change Image"
This should provide you with a smoothly playing image sequence that doesn't require any action to be taken by the reader upon loading. It will loop indefinitely, and if made well, could be a pretty cool subtle addition to a spread.
PS: I'm a fan of cinemagraphs too. This blog has some of my favourites: http://iwdrm.tumblr.com/

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