Colors are appearing washed out when saving from Illustrator to PDF

Hey Guys,
I am working on a cover page for my office to go along with our bid packages. I have finished adding all of the elements that they wanted and added a little flare to it. Its a really basic document and when I save it into a PDF form, the colors appear washed out or like the PDF adds a lot of white. the Rich black appear gray, the red appears pinkish... and the blue is much lighter than it looks in AI.
I need this to be completed soon, and I have been having this problem for a while now. Im not sure if its just the way it looks on the screen, or if it will print like that. I am a self taught Adobe guy.. So I am a little confused as to how to make this all work
Any help would be greatly appreciated!!!
Steve

Steve,
What the PDF ultimately looks like depends on the settings when you create it. If you open it in Reader, it may be somewhat off, but in Acrobat it should look right (if your colour management settings are the same as in Illy).
A rich black may be customized to match the artwork in question (such as no C if there is no C in the artwork), or you may have some of each, often with emphasis on C and maybe M; there may be different views on what a rich black should hold.

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Colors are appearing washed out when saving from Illustrator to PDF

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