Colour variance on IPad

Hi
When I export pdfs to specifically be viewed on IPad, IPhone or other smart devices, what is the best setting?
Problem is, the difference in colour is mega (MEGA) and looks completely pants on the iPad. Clients will often view files on their IPad
and complain that the colours look awful. What am I doing wrong. Also, it doesn't matter if I export for InD or I
Any help is much appreciated!

Use RGB, tag with profiles. That's as much as you can do.

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Once again, I appreciate your insight perspective on more technical side of specific ICC profile workflow and PDF outputing workflow. I have jotted that down on my Moleskine workbook notes.
As for calibration app for iPad or iPhone or similar smartphone and tablet products, I agree with you on what you said. I don't think it is feasible thing, because Peter, yourself and I know that not all iPhone or iPad customers are colour management savvy as we are. On this regard, it is beyond what we can control over.
Again, thanks again for thoughtful perspective and discussion. Keep on coming up with more perspective and tips, I look forward to get most out of this particular more-technical workflow.
In the business card project itself has no photo file, just basic graphic design/logo - three colours.
As for digital photographic workflow, I certainly do know about ProPhotoRGB.icc profile as I use it religiously then covert to more appropriate output for web or print, etc. Of course, each specialized photo paper has the manufacturer's specific print profile assigned for EACH product. That is the whole other different story.
Anyway, thanks again for all you do...
Brian

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I really hope someone can help me fix this or at least provide a temporary fix.
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First of all, sorry if i dont write in the best way, i am from Spain and my elglish is medium-basic.
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Colour variance on IPad

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