Compressing MOV to FLV

I was just on the apple.com site. I'm curious as to how they're able to compress their movie trailers and have them look so crisp?
If anyone has any idea I would be forever greatful. I have been using Squeeze but am not even close to getting my vids to look that crisp.
Thanks in advance,
Cheers-
Graeme

Graphic Graeme wrote:
I was just on the apple.com site. I'm curious as to how they're able to compress their movie trailers and have them look so crisp?
Hardware encoders/ a dedicated encoding server with sophisticated custom routines most likely. As already said - good compression is an art in itself, especially for web with limited data rates. There is no generic recipe. Different content or different sizes all require their own specific set of optimizations. that's why it's so difficult and some people swear by one program for one task, but use other tools for other stuff. Come to think of it, this is pretty much the same for BluRay/ DVD. There are a few things that generally apply like working uncompressed, getting rid of fields and block artifacts, preserving Gamma etc., but the terrible truth is, that you only know, after you've tried to encode. Therefore the only sane advise is, to use short clips to test out parameters, and only after you have found suitable values, do the full encode. The rest is just experience. With every encode you will know more about how your tool responds to adjustments and how it influences the quality.
Mylenium

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