Compressing video for website background images

I'm building a website and hoping to have a web video play underneath a screen on the home page. The sample 11 second file on our template is an mp4 file at 1280 by 720, but it's onlye 340KB. Using media encoder I was only able to compress our 15 second clip in an mp4 format to a whopping 18 megabytes. Clearly I'm setting something improperly. I encoded using the Vimeo setting. How can I use media encoder to create such a small video file? Thanks.

Found one way to reduce the 18 mb file to 3 mb. I imported the MP4 into Photoshop then exported to Adobe Media Encoder at "low resolution." I couldn't find comparable settings in Adobe Media Encoder through the direct interface, so this means it must be possible to compress farther with this tool. Any additional ideas/suggestions? Thanks.

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