Compression tecniques for website use urgently needed

Hi there
I am creating short movies (about 2-5 mins) in Imovie HD and i want them to be downloadable from my website as a file (not streamed etc). I want the picture quality to be very good but the sound can be mono as its not as important. I need to keep file sizes to about 20mb or less. I am told that 320 x 240 is the size to go for websites - is that true?
My problem is that both PC and Mac users will be wanting to download the movies so compatability is very important. What file type should i go for (mpg, mov, avi, wmv) and what compression should i choose for the best cross platform compatability?
If anyone can help, i would be so grateful. If anyone has any good settings that they have tried and tested - that would be fantastic.
Many, many thanks
Daniel

I would create .mov ..that's to say QuickTime.. files: every Mac user has QuickTime on their machine, and Windows users often already have it, or can be guided to simply download it.
I've tried an assortment of compression codecs, and have found that a 'hardwired' codec-in-a-chip, rather than using software to compress, gives the fastest and sharpest results. So I run my mini-movies through an Archos recorder/player (..predecessor of the video iPod..) which encodes all incoming video in DivX format.
This plays great in QuickTime, except for the sound, which is - by default - hidden. So I run the resultant small video file through a little free program called 'DivX Validator', which resets the sound to the proper QuickTime format.
I then post that 'validated' compressed file on the web (..on my Homepage..) and it's playable by all versions of QuickTime, both old and new. [NOTE that only the latest QuickTime 7 seems to be able to play back videos encoded through the recent QT 7 H.264 hi-quality codec ..but DivX looks just as good, and can be played in any QT versions.]
Here's what a DivX-encoded movie looks like.. [This is a still slideshow burned to a DVD ..when it starts.. not moving video, and DivX really does justice to the hi-quality stills. And as DivX produced a small file size, it can be downloaded quickly!]
Other people will probably have other recommendations..

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