Constant "Problem with Shortcut" Every Time iTunes updates

Question

Sorry to vent, but this really bugs me.
Ok, this can't be hard to fix and isn't hard for ME to fix when I update iTunes, but this is REALLY, REALLY, REALLY annoying.
Here's the issue. Every time iTunes updates itself, it invalidates every Shortcut for the executable. I get "Problem with Shortcut" Windows Window and which says "This action is only valid for products that are currently installed."
This happens EVERYTIME iTunes updates itself, which seems very often.
It is really, really annoying. And it ONLY happens with iTunes (no other software - for example Firefox doesn't do this), which says to me that Apple can't be bothered to make sure that the path to their new executable is the same as the old when they do the update. Actually, now that I look at it, it looks like it is somehow deleting the path in the existing shortcuts when it updates, which sounds like a bug.
Any decent usability testing would find this and quickly fix this, but this happens on EVERY windows computer I have EVERY time iTunes updates itself, and it has been there for at least the last 5 upgrades, so I know it is not a 1 off thing only I am seeing.
Please, please, please fix this in your next patch.
Thanks.

Answer 1

Add me to the list of the angry. Safari on Windows does this too.
Apple apps are the only ones I've ever seen on Windows to do this. I don't even understand how/why it happens - does it take the time to find all the shortcuts (which are separate files it would have to search your HD for) and deliberately break their paths?! If Apple are going to make windows applications, it'd be nice if they swallowed their pride and learnt the windows platform and its norms. 99.999% of other software vendors have figured out how to make shortcuts that work...
The worst thing about this is that the error message (admittedly, I think it's a windows message) gives the impression you have to reinstall iTunes! A quick Google search shows that a fair few people think that's the solution.
*If you're getting this problem: there's no need to uninstall or reinstall iTunes!* the problem is with the shortcut only, not the program. To fix it, find a working shortcut to iTunes (as mentioned above, there's normally a fresh one in your start menu somewhere) and drag it wherever you need it, then delete the old one. If you can't find a working one, browse to "program files"->"itunes" on your hard drive, select itunes.exe, go to File->Create Shortcut. A new shortcut will be made in that folder, that you can put wherever you like.