Converting XviD movies for iTunes

I have quite a few XviD music videos that I would like to import into iTunes that I can watch with Apple TV. I purchased QuickTime Pro yesterday and I exported a couple of videos, one to QuickTime Movie (.mov) and one for Apple TV (.m4v) to see what the difference is.
A 50MB 4 minute XviD clip exported to a 140MB Quicktime movie.
A 44MB 4 minute XviD clip exported to a 74MB Apple TV movie.
My questions are:
Is the quality of the .mov better than the .m4v?
Is there any other benefit (for iTunes or Apple TV) of one over the other.
I would like to group these into iTunes with some organization, but currently they both show up in the Movies section. Is there a good way to organize movies by artists?
Thanks for your help!

You need to do get info while playing each movie ckip and report the bitrates not this info, which we kind of knew - reason: the H.264 could be 5 mb/sec for one and 1 mb/sec for the other, to be clearer. You can report what the AVI is , bitrate wise as well.
Though I think Big Endian is uncompressed audio and may take up a lot of room. The AAC is much more compressed audio.
Use MPEG Streamclip, export to MPEG-4 and pick the variouos iPod/Apple TV presets and make your life a LOT easier and it is free. Does batches of files too. I don't ever use QT itself, as MPEG Streamclip uses it as the engine.
iTunes won't have a problem, if the bitrates exceed the iPod limits they won't play on an iPod. I am pretty sure the Big Endian audio won't at all.
You can change a MOV file to a music video in iTunes merely by changing the setting under Video when you do get info on it.

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Message was edited by: Steve in OC
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Converting XviD movies for iTunes

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