Creating a video to play on an iPad

I am trying to create a slideshow video (using Adobe Lightroom 4 on Windows7) to play on an iPad.  I exported it as a .mp4 in both 720p and 1080p but iTunes won't put either on my iPad3 because it says "this video can't be played on this iPad."  What should i do?  why won't the videos play on an iPad?
LightRoom says the format should work with QuickTime

You will only encounter playback issues with non-native file container formats (MKV, AVI, MTS, WMV etc.) played from third-party players. MOV / M4V / MP4 files, assuming they have proper H.264 AVC (or ASP) content, will play back just fine, even at extreme bitrates.
For example, the standardized 40 Mbps (!!!) test video stream at http://www.auby.no/files/video_tests/h264_1080p_hp_4.1_40mbps_birds.mkv plays just fine with the original (24 fps) framerate on ALL A4- and A5-based iOS devices after remuxing it to a MP4 container. For that matter, even the old iPhone 3GS plays it back at a tolerable speed.
That is, all you need to do is sticking with H.264 and MOV / M4V / MP4 containers - that is, avoiding non-native containers and/or stream formats. Then, you surely won't ever encounter framerate issues, not even with 1080p content playing back on A4-based models like the iPad 1 / iPhone 4 / iPod touch 4. (Of course, you need a third-party app to sync these 1080p files to as iTunes, however much the device would easily be able to play back the files, refuses to sync them. As was also the case with the iPad 2 before the iOS5 times, BTW.)

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