Creating an online shooping site

I've been using Dreamweaver for a few years now to develop
html/css sites, and have just been asked to create an online
shopping site for a small company. I note that many magazines
recommend Actinic as a complete solution, but I would be interested
to know if there is an easy way to develop the site and its various
elements in Dreamweaver?
My understanding is that Actinic (and, I presume, other
shopping site development apps) handles the creation and deployment
of much of the server-side technology, and as I want to get this
right first time, I would be interested to hear the group's

Depends also on what you mean by “small company”.
I have developed several small company sites just using
Paypal
No matter what application you use, even your own, you will
need a credit card processing company to handle your transactions
and you DO NOT want to tackle that alone.
If the company has fewer than say 50 products, Paypal works
great. I takes some maintenance on someone’s part for price
changes etc. but is robust enough for most things and is free to
use (except for pretty small transaction fees)
If you have many more products than that, or a lot of options
(sizes, colors, etc.) you’ll need a commercial product.
I’ve never used Actinic so I can’t vouch for it
specifically. I’ve developed a site with over 19,000 parts in
several categories using Comersus and I’m in the process of
doing one with NetPoint. Yes, they pretty much have all of the
active parts worked out and you are lots of money ahead to buy a
good product rather than try and do it yourself.
The benefits to most products like these is the ability to
drive them with databases. When an inventory item is changed in the
company database, Comersus and Netpoint will modify the web page in
real time. So if there are 5 items in stock and somebody buys one,
the next shopper sees 4 items in stock. Or if you change a price or
description, the web page changes immediately. With thousands of
items this is a mandatory feature.

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