Creating PDF fro InDesign CS4 for screen or print.

We publish a bi-monthly newsletter that is personalized with our clients' colors and logo. When viewing the PDF at 100% or smaller, the images are pixelated. When magnified, the images are clean and crisp. They also are sharp when printed.
Is this something that is a result of image quality on the screen or is there something that can be done?
I am still learning to us InDesign and would appreciate any help.
Thanks!

It didn't get attached to your posting, but I did receive your e-mail with the one page attachment and have posted it here. Looking at it with Acrobat, I see no problems at all unless you really blow up the logo beyond about 400% to 500%. It certainly doesn't look bad at all at small magnifications.
That having been said, if this was my logo, I would use vectors to represent the geometric shapes to the left of the company name. That would avoid jaggies under any magnification. This wouldn't be that hard to do for someone with any reasonable familiarity with Adobe Illustrator.
- Dov

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Kenneth,
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But InDesign CS4 outputs the file no matter what at 460 kb for me.
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* I'm surprised that Adobe Employee Dov Isaacs hasn't come along to tell us what a bad idea this is.

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Hi there
I am having problems generating a pdf using version CS4 - I have done this hundreds of times but on this occasion after selecting the preset I want, the file begins to generate / export and once the last page is reached - I get the message Adobe InDesign CS4 has stopped working - A problem caused the program to stop working correctly and so no saved pdf !
I tried doing the same thing using InDesign CS3 version at home and alas this works!
I have tried exporting the file to a Interchange file and then attempted to export the file this way but again the same message appears. V frustrating!
I have used the same exporting / preset for months and never had a problem before.
Any ideas? The file is quite large in size - around 80mb but not sure this would cause a problem when trying to generate a high res pdf.
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Sometimes this is caused by insufficient system resources. In such cases exporting in chunks and combining in Acrobat generally will work.
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Creating PDF fro InDesign CS4 for screen or print.

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