Creating video for web

Hi,
I'm currently putting together some videos in FCP for our new website. I've used FCP a lot for creating video for DVD's and exporting to .mov but converting to flash is relatively new to me.
I am using the On2 Flix FLV exporter to export direct from FCP to a 704 x 396 flv file.
Can someone clarify how I should set up my sequence in FCP to get the best quality results? All the source material is DV PAL for video (720 x 576 anamorphic) and PNG-24 for still images (in this case a background which I will input text over in FCP). Should I be setting all my sequences to 704 x 396, and what pixel aspect ratio should I use seeing as it is for flash/web use?
Also, in the Sequence Settings dialog box what should I set as the Compressor settings (dv pal/h.264 etc) as flv does not appear as an option?
Thanks
Jack

Thanks guys. So if I am to carry on working in the standard DV-Pal sequence I'm wondering what to do when importing graphics. I have been given a psd which contains a title screen that will be placed before each video. The psd has been given to me at 704 x 396 - the size of the final delivered FLV rather than the DV Pal sequence. When I bring this image into FCP and render it makes the image look pixelated/blocky (I'm exporting from Photoshop as a PNG-24). What is the proper way to export graphics for use in Final Cut? Should I re-size the image to match the sequence or bring it in at 704x396 and have Final Cut resize it?
Thanks
Jack

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