CRM Target Groups and Product Segments - BW and BPS settings

Question

Hi gurus,
I have some questions regarding the CRM Target Groups and Product Segments as it relates to BW and BPS planning layouts.
1. When a target group is created in CRM, is it supposed to also be create master data entry for the object 0TGGRP_ID in BW? If it is, what kind of settings need to be made to ensure that? When we create target groups in our CRM instance, we donu2019t see the master data being updated for the  0TGGRP_ID info object.
2. Where exactly (in BW) is the relationship between the target group and the underlying customer/business partners  stored/updated? We have a requirement to use target groups for defining the trade promotions and still being able to explode and plan on (individual) customers in the embedded BPS Planning layout. I believe that we need to have target group and associated customer assignments stored somewhere (?) in BW and use BPS characteristic relationships to populate all the possible combinations for a target group ID being passed from CRM. Am I correct in my assumptions? Any ideas if SAP has already delivered something similar in the BPS business content for TPM? 
3. We are planning to use product segments to define the trade promotions as well. I believe BW info object is 0CP_SEGMENT. Similar to what I mentioned in Question 1, I donu2019t see any master data being updated for 0CP_SEGMENT. Am I looking at a wrong BW object or missing some key settings?    
4. Where is the relationship between a Product Segment and the associated products stored/updated in BW?  How do I create a trade promotion using a product segment and make the BPS planning layout populate individual products in the lead column?
Thank you for your help

Answer 1

Hi Anna,
After reading your post, what i understand is that there is no existing relationship present in CRM system between the Org BP and the contact person BP.
As per my Knowledge in order to create a Target group with Contact Persons you should have an active relationship persent in the CRM system bewteen the BP and the Contact person.Now as your sceanrio suggests that the Contact person's are present in the BW system but not in CRM, i would assume that the relationship also exsits in the BW . So if it does then your BW team should be able to help you in creating the necessary infocube with there analytical tools and you can then use there cube as the datasource and create the necessary Target Group with Contact persons.
Comming to the second part of your question, your guess is absolutely right but to give you more detailed infomation , the BP ID is converted in a unique GUID and this is passed into the program to retrive the necessary information from the BP after the campaign is executed.
Hope this helps!!
Regards,
Naveen