[CS5] Create Export PDF Preset w/ High text quality

Hello,
I've created an Export Preset for PDFs using the PDF/X-1a 2001 Standards. I've left all the default settings, and the PDF looks good, but now its been requested that I make the text appear more "crisp". I'm wondering what settings I could tweak in my Preset to enhance the text quality?
Thanks in advance for any help!

To be honest - I'm not sure about the rasterized/outlined text. We're only viewing it on our computer monitors. What I've done now, which I think will suffice, is created a Preset based on the "Press Quality" preset and saved it with the PDF/x1-a:2001 stanard. This greatly improved the text quality (I haven't dug into the .joboptions file for the built-in Press Quality preset but I'm guessing that's what fixed the issue for me).

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