Custom PDF export changes colour from CMYK to RGB!

I've created a custom PDF output setting (based on the preset "Press") for hi resolution output. The files are created in inDesign CS5 - CMYK and several spot colours too. I can check the output-preview and it looks OK. When I check the output preview of the PDF (or the film/plate seps ahhh!) they have been converted to RGB. How do I keep the separations in CMYK?

Over the years I've learned plenty of lessons the hard way, and they're the ones that really stick.
In theory when sending an ad to various publications I'd try to send something that correct to each, but in practice that's essentially impossible, so I tend to convert everything to SWOP 2 (you'd be amazed how many newspapers use SWOP 2 COATED as the working profile in this country), admit that colors will never be perfect or match across multiple pubs because my clients can't afford the costs of making that happen, and leave out the profiles. I'd rather have crisp type than slightly better color from a conversion, but that's me.
But I do now include the profiles and I use the profile the printer tells me to use - the only way I'd get rich black type, I think, is if the printer ends up using a different profile than what they told me, right?
That's correct. If that happens, it's time to get another printer.
Including the profiles - I thought - would somehow let the prepress know "actually this file was made for a different print process". 
I suppose it might, if they look and if they care.
Why is the option to include profiles there?
I think this is really intended for when you DON"t convert colors during export, as with PDF/X-4. If the colors are not yet converted, you need to know the source profile to get the destination color correct.
I don't want to give anyone the idea that it would be a mortal sin to include profiles as a matter of routine. I just want to point out that doing so MIGHT cause unexpected results in some circumstances and that it's important to know what can go wrong.  Also, there is no guarantee that leaving colors unchanged and including profiles is going to get you good color on the far end. It all comes down to the skill level of the person doing the prepress.

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