Customization of purchase panel for free article preview

For iOS apps, how can the purchase panel be customized for metered or protected article access when free article preview is enabled?
By default, the purchase panel appears as follows - either dark or lighter UI depending on DPS and iOS version:
However, Entertainment Weekly appears to have customized this purchase panel:
It seems that embedded web viewers on publisher-hosted pages may feature custom paywall pages; however, how may this panel be customized for iOS?
Is this html, or native nibs of the viewer?

"You are previewing this issue. Buy the issue to get access to all the articles" - This is the default text with the default app library built into the app. You can customize the text using the Customized strings under the Adavanced Options in App builder
App Details -> Advanced Options -> Use Customized Strings
http://helpx.adobe.com/digital-publishing-suite/help/create-custom-viewer-app-ipad.html
The other text at the end is pulled from the article description field -> meta-data which can be edited from the folio producer editor

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