Dashboards? What, how

The best approach to design a dashboard?
Preface:
A dashboard by itself is not a magical bullet, a dashboard has to be well thought out and designed according to the science of visual perception.
What is a dashboard?
A dashboard displays all KPIs to support a certain objective at a glance.
There are strategic dashboards (e.g. financial KPIs at the board level), tactical dashboards, and operational dashboards (think about waiting queue for a call center with average hold times, etc.)
Advice:
Do not segment the dashboard for example with a drop-down list to select one region at a time, this will not allow the user to compare regions against each other (I have seen many examples like that).
Offer information rich dashboards, do not underestimate the intelligence of the end-users = board-members/managers/business analysist.
Further steps in dashboard design:
- Which is the objective (increasing profit margin or increasing revenue, or customer satisfaction, etc.), which the dashboard should support?
- Which KPIs are necessary to support this objective?
- Which context can/should be offered for those KPIs (such as timeline, trends, data of competitors, etc)?
- GAP analysis: Which KPIs are supported by existing data/data marts? Can new data be added to support new KPIs?
- Decide on the visualization (which chart types: line chart, bar charts, xy charts, bubble charts, small-multiples, etc.).
- Decide on the tool to implement the dashboard
Recommended reading:
- Books by Edward R. Tufte and Stephen Few
- www.perceptualedge.com
Just to give a few ideas, what dashboards are really about.

I do not have a question As I mentioned:
Just to give a few ideas, what dashboards are really about.

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