Dead pixel on 14 inch latop

Hi,
I've just bougt HP DV4 3029TX from local store last week.
I found out that my unit has dead pixel (or maybe bright pixel? one red pixel).
Is there anything I can do about that? The store won't replace the unit unless HP provides DOA document and HP can't provide it because it is just one dead pixel.
I mean, it's a brand new laptop, and there should be something I can do about that. I don't mind paying if it can fix my screen. I''ve contacted HP Instant support 3 times and finally they told me to contact HP service centre, where I'd need to tell theme the whole story all over again.
Any help/suggestion is appreciated.
Thanks,
Daniel

There is a pixel policy and it requires that a specific number of pixels (plural) be bad within a certain radius. One bad pixel does not make a warranty claim. All laptop makers have similar policies. It is a holdover from the days when a laptop screen was much more expensive than now and frankly I think it is time to stand behind the product a bit better, but all you can really do is make a nuisance of yourself and see if they will bend the rules.

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