Default poster image for each exported video

Anyone know of a way to change the default "poster image" of each video that is exported to the MobileMe web gallery? The default icons that show up for each movie in my gallery aren't very good and I'd like to change to a different frame if possible. I know you can do this easily for photo albums by setting the key photo but cant find a similar way for videos. Maybe there is a setting in iMovie that I'm missing?

So I wasn't going mad after all - Brightcove's player default is with greyed out image
"the overlay button is standard for all our HTML5 Players and this cannot be changed through the publishing code or the player settings. the main reason for this being there is to indicate the user that it is a clickable image that loads the video. If you wish to replace that image, you would have to implement some custom code that would display the image of your choice above The Brightcove player and add some action to replace the image with the video when it is being clicked. An example of this you can find here:
http://distractedtype.com/test/replaceImage.html
It uses some javascript to make one div with the BC publishing code visible, when the image has been clicked."

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