Developing iMagazines for iPad

Hi all,
Posted this here as I really wasn't sure where else to post & I'm hoping some good folk in these forums can either offer advice or steer me to some.
I want to look at what is involved in developing magazines specifically for iPad deployment.
I've done a basic bit of research & it seems the two options are straight PDF with 'live' links etc or a 'container format' ap'.
The PDF option is obviously easier but I wish to sell this product not make it available for free and I don't see a channel for distributing a PDF through Apple or if done externally where it can't be copied & redistributed.
A 'container format' ap' on the other hand could get listed through the ap' store nd I gather sold monthly (or whatever) by 'dropping' the new edition into the ap' BUT I have no idea what one is technically or how it works or is created.
So... in short... I'm starting from an entry level knowledge base here & need to be deciding if this is a worthwhile venture or one beyond my resources.
Any help or advice is appreciated.

A better place to search/ask about how to do things through the ibookstore is
http://discussions.apple.com/forum.jspa?forumID=1372

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