Difference btwn TPM and Mkting Campaign

Hi Friends,
What is the difference between trade promotion and marketing campaign management.
Thanks and regards,
Mahesh

Hi Mahesh,
Campaigns are the ways and mediums which helps in communication, increasing awareness, increase sales and wide range of activities. It can be done through mailing list, product promotions, telecalling etc. Meaning you are trying to reach your customers for increasing customer base, entering new markets or increasing sales or product awareness.
For ex: Product demos or stalls in an exhibition
Trade Promotion Management is an activity which is done with the help of your channel partners. The check here is "trade", which means distributors, retailers, wholesellers, re-sellers etc. The purpose remain the same like to increase customer base or sale revenues but here the incentives are given to your channel partner.
For ex; Commision to the wholesaler/distributor for selling 100 cartons for a particaular month.
Please reward points if helpful.
Shridhar

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