Digimarc watermarking as part of Lightroom Export

I would *love* to see Lightroom and Digimarc get together to create an "embed Digimarc watermark" in the Export dialog box. It would be incredibly powerful and would allow photographers to batch resize and embed the digimarc watermark in one step to a group of photographs. Even better if it could read the year of the photograph from the metadata and add that to the digimarc watermark automatically.
I know all this can be done with Photoshop actions, but going into Photoshop just to embed a watermark is murder on an efficient workflow.
Thanks.
Billy Sheahan
Chicago, IL

I think you'd have to call Exiftool in the post-processing section of the Export settings. Exiftool is an excellent third-party utility, which you can download here.
I'm on Windows, and the following procedure seems to work OK.
[That's when exporting to local disk - whereby after the export, the separate utility can be called, and is able to modify the just-saved file. I don't know for sure - but I would not expect this to work when exporting directly to a web hosted destination such as Flickr:]
Make a copy of the Exiftool.exe program file.
Rename the copy as follows: exiftool (-Keywords+=specialtag -overwrite_original).exe  - replacing "specialtag" with your desired keyword. (I didn't test for spaces in the keyword).
In the Export settings, Post-processing section, select "Open in Other Application" and click Choose.. to browse to the above renamed Exiftool executable (program) file.
Save (or update) your Export preset to include this extra step.
As each file is exported, the Exiftool command window opens, executes and closes.
RP

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