Digital publishing with CS5 vs adobe air

i went to an indd user group meeting in nyc last night and the subject was using CS5 to create magazines for the ipad. as a strictly print kinda girl i'm anxious and interested in how this is all gonna work. they mentioned adobe air at one point and i looked it up (i told you, i'm a print girl) and i'm wondering what the differences are in air and .issue. in other words, after reading a very little bit about Air it looks like it does what indesign is doing for the ipad. i know not much about either so could someone explain the differences, why one is better than the other and when one would be used preferably over the other?
thank you!
mary

it was very interesting. just the number of people and the amount of anxiety in the room was interesting in and of itself.
what struck me, since i'm not in magazine publishing, is that this could, theoretically, replace traditional printing. why limit it to magazines? imagine direct mail and catalogues, brochures, being done this way and sent via email (altho on the other hand don't we have all that capability on the internet?) and once this is available on desktop macs and monitors, imagine the effect on events, is the technology there for a 15' long interactive media wall? but anyway, back to my original question, we outsource content here to another studio that uses Air to create touchscreens for tradeshow booths. so i've heard of Air but never used it. how does Air work? why would i use it if i could do everything in indd CS5? the one thing that did seem like an advantage, from what i read, was that Air didn't require a browser or application, it created a standalone app so that would seem like it would be device independent as well. can they be read on a plasma, a phone, an ipad?
i guess what i'm really wondering is if i'm going to invest the time to learn how to make .issue files and then find Air is the way to go. has anyone not been scarred by the betamax/vhs experience? if you have, you know my fear. : )

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