Display Question - dead pixels?

Hey guys...
I just got my macbook about 5 days ago and I noticed in the screen there is this area of white/highlights, and then a small circle of what looks like dead pixels. They're always white, but hardly noticable unless you're watching a movie or have a black background. I'm wondering how I can fix this, is it covered by apple, or what should I do.
thanks

To my knowledge, dead pixels are black.
I've had stuck pixels on LCD screens in the past and have carefully "massaged" them with my fingertip (advice from a website, which I don't recall) and they've come back to life.
I don't know if this will help you but it couldn't hurt. If it doesn't help, you're within your 14 days. I'd take it back and see what they can do.

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