Does Apple ask for "help improve Apple Security" when new app is trying to be downloaded?

I was selecting an app on vh1 called the co-star app. I click it it then prompts for apple I'd password to allow the download. I put password in. The app pops up on my iPad screen. Then it starts to download. Then this window pops up n halts the downloading of that app. This window says " help improve apples security by completing this 3 question security thing. So I clicked cancel because I wasn't sure if apple does that or if it is a hacker looking for me to give 3 answers to these security questions. Can someone help me? I am a new IPad owner n I'm learning here. This is my first Apple device. So I appreciate any responses from you. Thank you for your time.
I don't know what this iPad is or it's operating system, all I know is it was brand new n very very expensive!

What you are seeing is part of Apple's fairly new security system that was implemented a few months ago. It is perfectly legitimate. The first time that you download something for iTunes or the App Store on a new device, you will be prompted to set up three security questions and an optional rescue email address.
Go ahead and comply with the request from Apple. It is for your own security. Just remember the answers to the questions. You can make up answers if you want to do so, you just have to provide answers that you will remember. I wrote my answers down and stored them away for safe keeping.
You can read this cnet article from a few months ago about Apple's new system.
http://news.cnet.com/8301-13579_3-57413072-37/apple-ratchets-up-app-store-securi ty/

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