Does Apple TV only rent certain movies, and make you buy others

Does Apple TV force you to buy certain movies?  We tried to rent Seven Pounds and cannot find a way around having to buy it.

No, actually, the iTunes store lists a great many movies, some of which are only for sale, and some of which are both for sale and for rent. I looked up Seven Pounds, and it is one that is only available for sale. I don't know why Apple does this, but it's been that way ever since I've been a customer with them for several years now.

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