Does it Pay to be Loyal

My telephone line was installed nearly 40 years ago by Post Office Telephones (original name for BT), and since that time has only been replaced once, if my failing memory is correct. We have always paid our bills when due, and I cannot remember a time we caused the company any added expense by needing a reminder.
My reason for this query is in the title, after all this time my charges for broadband, ignoring line rental and calls, will be £287.82p for the next 18 months, whereas if I was a new customer the charge for the same period would be £230.72p, AND, BT will supply a free Home Hub valued at £89.99p!
We use the telephone when needed, but not to excess, and do not require BT vision or other services from BT, all we want from is our telephone service and Option 1 broadband, but it would appear that the only way to achieve a better deal is to forget your loyalty and change supplier regularly.
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Damned right chap, you have to be bold and screw them down to the last penny. Once you're 12/18 month period is up, you're in the box seat. It does mean that you have to keep up to date with what expires when and do some research, which, and I mean no disrespect, the older generation (60+) don't do very often as they live by the code that existed years ago when loyalty meant something and a provider would look after its customers.
Now it's a dog eat dog world and any company, no matter what they sell, car/home insurance, telecoms, breakdown cover, gas/electric, will never tell you that you could have their services cheaper than you currently pay, it's up to you, the customer, to negotiate a better deal.
Some would argue that this is the way it should be, but then again, many such people are used to dealing in that fashion but you'd be amazed at how many aren't and just carry on paying.
So to answer your question, "does it pay to be loyal" - NO, unfortunatly not

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