Does Your Website Leverage SPACE ? ; Science, Play, Art, Creativity, and Exploration

I’m an admitted museum junkie. I can walk the halls of any art, history, or science museum for hours. I love to learn and museums provide an opportunity to engage with things greater than me. I want to pass this love of learning on to my kids so we visit museums when we can. They love going to the Cincinnati Children’s Museum because they can interact with the exhibits. They have a dedicated Kids’ SPACE; Science, Play, Art, Creativity, and Exploration.
In many ways business websites also act as a virtual museum of sorts. They house information, some that mirrors relics, and are meant to serve the purpose of education. The problem is companies don’t create sites that engage.
People visit your website because they’re seeking information. But people choose to stay on a website because they discover there’s more to learn. Adults, like kids, are naturally curious. Anything developed for a child, be it a toy, show, or establishment, is designed to harness that creativity. Why is it we assume adults are myopic when approaching self-education? Why is a company’s central information repository, a website, designed without imagination, foresight, or intellectual insight? It’s as if we want people to leave our site. “Here’s the information you were looking for, now calls us if you’re interested in learning more”. It doesn’t work that way. We’ve all seen the stats, Gartner states that 70% of the buying process occurs before a sales rep is engaged. Don’t you want your website to compensate during 70% of that journey?
READ ENTIRE POST HERE

marilyncox BOOM! I particularly love this: "The information recall rate of individuals is 10%. Scientists have discovered that by engaging multiple senses that recall rate increases to 60%. Interactive sites are successful because they engage the senses; not just the traditional sight, feel, hear, taste, and smell. Interactive sites allow the visitors to build, create, contribute, learn, and stretch their imagination." I have been using the phrase "create an experience" more and more - from the website and beyond - to coach our teams to focus more on interactive content as appropriate for prospects and customers. And not interactivity for the sake of interactivity - but in a way that is integrated and measurable. Double BOOM!
And if not necessarily interactive, to focus on the fact that the content needs to be discovered and distributed - leaning hard on keywords and snackables - to really drive the engagement and conversion during the 67% of the buyers journey that is now wholly digital, per SiriusDecisions.
I am excited to see what my teams will be able to do in our "upcoming in early 2015" next iteration of our website (which includes a more clearly defined content marketing strategy). BTW, I'm so stealing your "SPACE" acronym - I'm recommending it as our project "code name." My teams laugh when I talk about it, but seriously, a project of this magnitude just screams "code name" to me. LOL.

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