Doesn't seem right to put IPhone pre-orders at the back of the line

Apple has the phones, seems like they SHOULD feel the first orders first. NOT very good customer support to put your early orders last.

Like any distribution system anywhere, stock is allocated to various outlets to ensure everywhere gets at least some stock. You clearly have no understanding whatsoever of distribution.
Apple cannot produce enough iPhones to satisfy all of launch days demand, so they have to share out the available iPhones between outlets.
So, there may be 3m iPhones allocated to the online store in the US, 3m iPhones allocated to the physical stores in the US, and other amounts for each country the iPhone is launching in.
You can choose whether to buy online or in-store. However, in both cases, once the allocated stock is gone, it is gone. Why should customers who choose to queue up and buy in-store have stock taken away from them, reducing their chances, just to fulfill your choice of buying online?
Both online and in-store have their advantages and disadvantages. You make the choice.

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