DPS pricing/per download

Hi there, we are going to publish a weekly digital magazine for Apple/Android devices. We expect around 8-10.000 downloads of our app. But we are a little confused about the pricing per download. Do we pay every time somebody downloads the app or every time someone downloads one of our weekly issues?
Thanks

Downloads of the app are irrelevant, only the folio downloads are
counted by Adobe.

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    Branched to a new discussion.
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