DVD Formatting questions

Hey there!
So here is the deal:  I've edited a movie in 1080p in Final Cut Pro X.  I've exported a Apple ProRes HQ version of my film with Compressor 4, and burned it.  The problem is, as I'm sure you already know, that the quality *****.  The gorgeous footage we took looks washed out and grainy.
I know full well that DVDs do not support HD.  But when you go buy a DVD in the store, the quality is fantastic.  What am I doing wrong?  I have the CS5 suite with Adobe Encore if I need to use it.  I know there is a way to make my footage look awesome on a DVD, I just don't have any idea how!
I know this isn't a Compressor question specifically, but I really have no clue where else to ask the question.  I know the big studios have huge budgets to make their DVDs look amazing, but as far as I'm aware, they are using Adobe Encore or DVD Studio Pro to design the DVDs, and programs similar (if not exactly) to Compressor.  What settings should I be using to make my footage look good?
Any help would be absolutely amazing.  Thanks!
-David

Take a look at the workflow in this article.  This article shows you how to convert your HD footage to DVD.

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