DVD menu test still looks bad.

OK - I have finally got to the point where the text (created in DVD Studio as buttons) looks great on TV monitors and full resolution playback on my mac. However, when I blow it up to full screen - the text completely falls apart. I am using Helvetica 65 light, 18 pts., medium grey. I've gone into the preferences ad set the DVD bitrate to the highest it can go (7.6 average/9 maximum.) This might have helped a little, but not much. Is there a way to boost the menu resolution?
This is our demo DVD, and we need to use it full screen for presentations.
Thanks for any help,
Tony

Actually - most of the clips on the demo are film... I'm more concern with the menu text. How do the Hollywood guys make the menus (text specifically) look so **** good? I'm guessing a lot has to do with much higher end DVD gear, but is there something that can be done on this level of production? (I don't have the same issue with layered DVD menus - done in Photoshop. They still look worse full screen... but those are acceptable.) My menu is a graphic with a very faint, moving video (16mm film) as a background. The image is fine... the text looks like it was made out of cheese.
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