DVD plays at lower quality after building to dvd out of encore?

Hi All
I shoot DSLR HD video, edit in Premier Pro CS6, Dynamic Link to Encore CS6 where I build my dvd menu's ect. and export/build to DVD. But when playing the DVD back on a DVD player the quality seems quit lower than the original footage as well as softer, almost as if a soft focus was applied. When the subject or person in the video makes fast moments there seems to be motion blurr as well even when I shoot at faster shutter speeds.
I know I can get way better output quality but can't seem to it done.
PLEASE HELP!!!!

Hi Ann,
As true as your statement is, would it not then render a good quality 720x480 DVD format, even by DVD standards as your parent file was 1920x1080p. When I look at other DVD's shot and edited the same way as mine I still see a big quality difference, theirs being better render than mine.
Then you look at a DVD that you would rent from your local DVD shop, the qualities great. Even the indie films made on a low budget and DSLR's or season 5 of House
(that to my knowledge was also shot with Canon 5D's) the qualities excellent. How do they manage to scale down to 720x480 but still keep the quality?

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