Embedding Fonts - Why not?

We are really excited about the news of iBooks Author, since we are graphic designers who run a large font website. The bad news, iBooks doesn't support embedding fonts in the iBook format. Why not? (http://support.apple.com/kb/HT5072) - The only work around seems to be if you publish in PDF format, but of course that limits things. Various foundries and font sites offer licenses for eBooks, so iBooks should support this, it's an important aspect to the book design and communication abilities..
Please fix this in the next update? Pretty please....?

> The bad news, iBooks doesn't support embedding fonts in the iBook format. Why not? ... The only work around seems to be if you publish in PDF format
In the ISO 8879 SGML family of which ePub and HTML are implementations the author inserts character information and content information considering the logical reading order. Appearance and geometry is not defined early binding by the author, but late binding by the audience. Because Apple controls the configuration of the obligatory CMAP Character Map in the SFNT Spline Font files available for rendering appearance, the author is guaranteed that the character information will map as intended in whatever appearance the audience chooses. This is *not* the case with glyph encoding and character substitution, whether in Adobe Type 1 font program dictionary format or in Adobe and Heidelberg SFNT Spline Font files which should have been sold with character encoding and glyph substitution, but which were in fact sold with glyph encoding and character substitution. Essentially, Apple is doing in the iBook Store what Microsoft did in Word 1992, that is, supporting obligatory CMAP shaping only for character-glyph mapping, and supporting system supplied SFNT Spline Font files for appearance approximation over third party selectable font files (whose character-glyph mapping may be completely off the wall).
There is the additional problem that adding logical reading order to PDF in order that it may reflow for PDA Personal Digital Assistants with different geometries is as complex, if not more so, than doing the same for a model for document markup that was designed for defining reading order. PostScript and PDF were designed for defining layout rendering order, not for defining logical reading order.
Hope this helps,
/hh

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5 0 obj
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I figured the app might have that ability - considering you can add text, highlight, add a signature, annotate and draw - so my thought was why not delete a page, or rearrange for that matter?.. That should be an option, this way we don't have to export to one of the other apps to delete or rearrange..
Thanks for the help, Bernd.
BTW if anyone is looking - PDF Max can do all of the above and delete and rearrange. With PDF Splicer you can delete and rearrange as well, but it has no other features.
And as for Steve Werner whose comment was deleted after it got to my inbox, it is much more than a Reader, as you can plainly see from the amount of tasks the Reader app can do above.

Embedding Fonts - Why not?

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