Encoding h.264 video for iPad using Adobe Media Encoder CS5

Hi guys!
I'm upgrading a clients website to HTML5 video and I'm having a VERY hard time using Adobe Media Encoder CS5 for encoding movies that are going to be embedded and played on iPad.
I've tried different resolutions, different profiles (Baseline Profile, Level 3.0, Baseline Profile, Level 3.1, Main Profile, Level 3.0 and so on).
Here's more info from one of my test clips:
* * * MediaInfo Mac 0.7.36.0 file analysis report.
* * * MediaInfo Mac is ©2010 by Diego Massanti - http://mediainfo.massanti.com
* * * MediaInfoLib by Jerome Martinez - http://mediainfo.sourceforge.net
Created on: 8 jan 2011 17:50:03 CET
Report for file: test_b3_0.mp4
General / Container Stream #1
    Total Video Streams for this File.................1
    Total Audio Streams for this File.................1
    Video Codecs Used.................................AVC
    Audio Codecs Used.................................AAC LC
    File Format.......................................MPEG-4
    Play Time.........................................55s 808ms
    Total File Size...................................14.1 MiB
    Total Stream BitRate..............................2 122 Kbps
Video Stream #1
    Codec (Human Name)................................AVC
    Codec (FourCC)....................................avc1
    Codec [email protected]
    Frame Width.......................................854 pixels
    Frame Height......................................480 pixels
    Frame Rate........................................25.000 fps
    Total Frames......................................1394
    Display Aspect Ratio..............................16:9
    Video Standard....................................PAL
    Scan Type.........................................Progressive
    Color Space.......................................YUV
    Codec Settings (Summary)..........................2 Ref Frames
    QF (like Gordian Knot)............................0.195
    Codec Settings (CABAC)............................No
    Codec Settings (Reference Frames).................2
    Video Stream Length...............................55s 760ms
    Video Stream BitRate..............................1 995 Kbps
    Video Stream BitRate Mode.........................VBR
    Bit Depth.........................................8 bits
    Video Stream Size.................................13.3 MiB (94%)
    Video Stream Language.............................English
    Date of Original Encoding.........................UTC 2011-01-07 13:20:32
Audio Stream #1
    Codec.............................................AAC
    Codec (FourCC)....................................40
    Audio Stream Length...............................55s 808ms
    Audio Stream BitRate..............................125 Kbps
    Audio Stream BitRate Mode.........................VBR
    Number of Audio Channels..........................2
    Audio Channel's Positions.........................Front: L R
    Sampling Rate.....................................48.0 KHz
    Audio Stream Size.................................854 KiB (6%)
    Audio Stream Language.............................English
    Date of Original Encoding.........................UTC 2011-01-07 13:20:32
All kind of help is appreciated since I already spent more than a day trying to get this to work.

Even Main Profile, Level 3.1 (compressed with AME CS5) works in the real thing when embedding according to my "reports".
Gaaaah, what a waste of time relying on a not-so-reliable simulator!

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