Enhanced chapter titles on iPod seek screen - We do it - but not sure how

OK, so I am one of a three person team that produces an enhanced podcast. We use the Chapter Tool command line utility on XML that we edit by hand (each chapter has a title, image, and link), then we upload the file to our host (libsyn), and use Pivot front end to create a feed for use in feedburner.
So, we've noticed that after we download an enhanced episode through the iTunes store and load it on to our ipod, when you press the center button on the iPod to go to the "seek" screen (where you can use the wheel to fast forward through the the file), the chapter title is displayed just above the file location marker.
You can see an example of this on this page we made showing our listeners what to expeect in an enhanced podcast:
http://www.tranceportal.org/music/enhancedpodcast.htm
This is a great feature! And we love it. However, we're not exactly sure what makes it possible. When we load our enhanced podcast onto an iPod before it's uploaded and published on our servers, we don't see this feature at all. It only appears after the file has been downloaded through iTunes.
Does anybody know where this feature comes from? Is it part of iTunes download process? Feedburner? Pivot? Libsyn? We haven't looked deep into all these parts our podcast files are passing through yet, but thought it was worth a shot to ask here before we wasted our time doing that.
Much thanks in advance.
Powerbook Mac OS X (10.4.7)

There's nothing special about listing on iTunes, because you never actually upload anything about your podcast to iTunes. Maybe the iPod has to have subscribed to the file as a podcast episode for it to have the Chapter titles appear. If it's just added as an m4a file, perhaps the iPod won't see that extra bit of metadata. That's one possibility--you could test it by subscribing to the podcast directly via the "Advanced" menu, choosing "Subscribe to podcast", and adding the actual podcast feed:
http://feeds.feedburner.com/TranceTuesdayPodcast
-S

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